Services

A. Integrated Brand Innovation

Our Integrated Brand Development involves a number of key factors and stages. We start off by conducting reviews and analyzing various aspects of the client, looking from the inside out and the other way around. We also conduct extensive global research. This is primarily the investigation and analysis of our client.

Then comes the development of the brand strategy, where we identify the factors that drive innovation and the business. These factors all contribute to developing a holistic brand that has its own personality.

In order to breathe life into the brand, we do a very thorough brand rollout. Depending on the nature of the brand, we decide which is the best way to go in terms of executing the brand’s communication.

We then develop a brand manual, to create brand sense through the development of standards for the expression of the brand concept, using ‘sensory language’ across a variety of applications. We are famous for some of the most extensive brand manuals developed locally, providing design solutions for every possible brand application. For special requirements such as fashion and industrial design, we utilize the best available global resources.

Our brand manuals include:

B. Marketing Research

1. Focus groups
2. Secondary research
3. Sampling Surveys
4. Concept testing
5. Mystery shopping

C. Strategy Development

1. Business Strategy
2. Marketing Strategy
3. Communication Strategy
4. Naming

D. Design

1. Communication
2. Interior
3. Fashion
4. Product