Labour Fund

The Client

Labour Fund pushes the boundaries of innovation, making sustainable communities and maximizing opportunities for Bahraini citizens, through keen understanding and creativity. It aims is to bring Bahrain and Bahrainis back to its status as leaders in the Gulf, by embracing the “island nation” philosophy. The Labour Fund has a vision to redefine Bahrain’s national identity.

The Brand

Labour Fund is an inherently feminine brand, oriented towards building strong, solid relationships and partnerships. It is a new attractive and distinctive persona among government organizations, and is best described as a woman of substance. It is personified in resourcefulness, innovation and pragmatism, along with being a proficient communicator. Labour Fund is a brand that is an inspiring leader, with sensitive human characteristics.

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