Emcan

The Client

Emcan is a new name and concept in housing services and solutions in Bahrain. Our job was to position the Emcan brand as the market leader in housing and construction. It follows modern plans that offer value added design, reduce construction time and costs and provide choices of affordable homes and good value for money, keeping in line with the latest international standards, concepts and trends of this specific sector. The brand targets lower and middle-income groups specifically, which is why affordability is key in the services Emcan offers. It also prides itself on enhancing the present and the future of Housing and Construction in Bahrain, putting its aims into effect by providing individuals, families and the society as a whole with the crucial element of sustainability. The foundation stone for these services and solutions is a blend of innovation, a wealth of choice and affordability.

The Tagline: Yes, you can

The tagline is inspired by the company’s philosophy of empowerment. At Emcan, we are aware that how we live our lives is shaped by where we live our lives. So, we prioritize our customers, and help them shape the future of their community.

The Logo

In creating the brand signature for Emcan, we took the philosophy and beliefs of the company as inspiration. The logo is the sovereign mark that consolidates the essence of the brand and provides immediate identification and recall through a simple and meaningful form. The rich green color used is eye catching, and reflects the futuristic ambition Emcan stands for as a brand, of grabbing the opportunities of the 21st century and implementing them in a way that creates concrete and tangible outcomes for its customers and the community. It portrays Emcan’s vision of the future, with a majestic horizontal sweep across the center of the circle symbolizing the opportunities on the horizon, bringing hope of a bright future. It represents the power that Emcan gives to each and every one of its customers, of building the home they have always dreamed of. The brand is actually telling its customers that they CAN choose their house, the way it is built and everything about it, with Emcan.

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